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March 24, 2026
推销(推銷)tuīxiāo(tui1xiao1)
推销 (tuīxiāo) means to market or promote a product or service, often involving persuasive techniques to convince potential customers to make a purchase. It is commonly used in business contexts, particularly in sales and advertising, where the goal is to increase consumer interest and drive sales.
Frequency#5387DifficultyMedium
Cultural Note
In Chinese culture, the concept of 推销 is closely tied to the importance of relationships and trust in business. Many sales techniques rely on building rapport rather than direct confrontation, making understanding the subtleties of 推销 essential for effective communication.
Memory Tip
Imagine a salesperson 'pushing' (推 - tuī) a product towards a customer while shouting 'sell!' (销 - xiāo). Visualize the action of pushing a product off the shelf and into a customer's hands to help remember both the meaning and pronunciation.
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AI Study Notes for 推销
Quick Contrast
推销 (tuīxiāo) vs 促销 (cùxiāo) — use 推销 when emphasizing the act of marketing or promoting, while 促销 refers specifically to sales promotions or discounts.
Memory Mnemonic
Imagine a salesperson 'pushing' (推 - tuī) a product towards a customer while shouting 'sell!' (销 - xiāo). Visualize the action of pushing a product off the shelf and into a customer's hands to help remember both the meaning and pronunciation.
Usage Notes
Common mistakes include using 推销 in overly casual settings, where terms like 卖 (mài) may be more appropriate. It is also important to note the tone: using the wrong tone can change the meaning entirely. Be cautious with collocations, such as 推销员 (salesperson) and 推销活动 (marketing campaign).
HSK Study Tips
As a HSK Level 6 word, 推销 connects with other business-related vocabulary at this level, such as 营销 (yíngxiāo - marketing) and 促销 (cùxiāo - promotion). Focus on understanding how 推销 is used in various contexts and practice forming sentences that include it.
Cultural Note
In Chinese culture, the concept of 推销 is closely tied to the importance of relationships and trust in business. Many sales techniques rely on building rapport rather than direct confrontation, making understanding the subtleties of 推销 essential for effective communication.
Common Mistakes
Learners often confuse 推销 with 促销 (cùxiāo - promotion), using them interchangeably. For example, saying '我去促销这个产品' (Wǒ qù cùxiāo zhège chǎnpǐn) when they mean to say 'I am going to market this product' is incorrect; the correct verb here is 推销.
AI-enhanced 2026-03-24
Pronunciation of 推销
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Grammar Patterns of 推销
推销 functions as a verb — the action or state of the sentence. The Chinese order is Subject + Verb + Object (我吃饭). Negate it with 不 (habitual / future) or 没(有) (completed action). Add aspect markers like 了, 过, 着 directly after the verb. It carries 2 related meanings, each with its own usage notes below. The example sentences below show it in action, with practice buttons (Listen, Practice Writing, Practice Speaking) on every line.
Exercise 1 of 4
Complete the Sentence
那____员真是个骗子。
That salesman is a real crook.
Example Sentences for 推销 (10)
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1
那推销员真是个骗子。
nà tuī xiāo yuán zhēn shì gè piàn zǐ。
That salesman is a real crook.
2
出售非官方纪念品的推销员的生意也很红火。
chū shòu fēi guān fāng jì niàn pǐn de tuī xiāo yuán de shēng yì yě hěn hóng huǒ。
Salesmen of unofficial souvenirs have also been doing a roaring trade.
3
我认为更多的顾客也许更喜欢软性推销。
wǒ rèn wéi gēng duō de gù kè yě xǔ gēng xǐ huān ruǎn xìng tuī xiāo。
I think more customers probably prefer a soft sell.
The cosmetics industry uses gorgeous women to sell its skincare products.
6
普吕邀请该杂志的编辑共进午餐，推销自己的点子。
pǔ lǚ yāo qǐng gāi zá zhì de biān jí gòng jìn wǔ cān， ， tuī xiāo zì jǐ de diǎn。
Prue invited the magazine's editor to lunch and made her pitch.
7
我们对你方为推销我们的产品所做的努力甚为感激.
wǒ mén duì nǐ fāng wéi tuī xiāo wǒ mén de chǎn pǐn suǒ zuò de nǔ lì shèn wéi gǎn jī.
We are very appreciative of your efforts to push our products.
8
你怎么对付那些不轻言放弃、一直纠缠下去的推销员？
nǐ zěn mó duì fù nà xiē bù qīng yán fàng qì、 、 yī zhí jiū chán xià qù de tuī xiāo？
How do you deal with persistent salesmen who won't take no for an answer?
9
他不想输给其他推销员.
tā bù xiǎng shū gěi qí tā tuī xiāo yuán.
He didn't want to lose out to the other salesmen.
10
他傻傻地允许推销员进屋讨论吸尘器的问题.
tā shǎ shǎ dì yǔn xǔ tuī xiāo yuán jìn wū tǎo lùn xī chén qì de wèn tí.
In his innocence he had allowed the salesman in to discuss vacuum cleaners.
Exercise 1 of 1
Reorder the Sentence
That salesman is a real crook.
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Cultural Notes for 推销
🏮Cultural insight
In Chinese culture, the concept of 推销 is closely tied to the importance of relationships and trust in business. Many sales techniques rely on building rapport rather than direct confrontation, making understanding the subtleties of 推销 essential for effective communication.
Frequently Asked Questions about 推销
推销 focuses more on the marketing and promotional aspect, while 销售 refers specifically to the act of selling.
It's typically used in business contexts; in casual conversation, simpler words like 卖 (mài) may be more appropriate.
Try associating 推 (tuī) with 'push' and visualize pushing something to remember its first tone, and think of 'sell' for 销 (xiāo) to recall its second tone.
